Oh sh**

this is so embarrassing.

try a bigger screen and forget you saw this.

Opia Title Sequence

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Summer 2015

Opia Title Sequence

An Art Show To Reduce Preventable Blindness

  • Motion Graphics
  • Experiential Design
  • Branding
  • # Old Media

1

Introduction

Overview

Opia was a one-night art exhibition in support of sight-saving optometric care for children in impoverished countries through Vision For The Poor. In addition to co-coordinating the event, I made a title sequence to recognize the contributing artists.

My Role

The event's organization was a collaborative effort between myself and (future disruptor of expressive arts therapy) Aidan Daughenbaugh. She handled the details of the night while I took on all of the core design tasks: branding, print materials, and the title sequence. I did have extra help with the video and those credits are listed here.

Director of Photography Joe Bellavia
Music Asuracc/by/nc
Additional Illustration Aidan Daughenbaugh
Coloring Kid Theo Bellavia-Frank

2

Brief

Objective

I wanted to acknoweldge all the amazing people that lent their time and talent to our exhibition. We also needed a strong marketing piece that could be shared on social media to let people know what we were doing and intrigue potential visitors in the area.

The goal was to create a visually striking motion graphics piece that highlights each contributing artist while constructing an emotional narrative around the larger issue that Opia and Vision For The Poor are trying to address.

Approach

Instead of just showing a list of names, this was an opportunity to speak to what Aidan and I were trying to accomplish with our show. Vision For The Poor intervenes where children would otherwise likely go blind. For that reason, the piece deals with creativity, children, and eyesight.

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Process

Ideation

My overarching concept is to follow the sensory process of vision in the form of children's artwork. The first few scenes depict light and color, followed by refraction. The projector screen is a metaphor for the retina, and after that, photoreceptors (rods and cones). The later drawings are meant to represent stages of visual perception in the brain.

Sketchbook

Asset Creation

I decided to work with physical media, because putting real pigment on paper would give me better results than a strictly pulp-free method. I digitized the illustrations with simple iPhone photography.

Production

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Final Product

Stills

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Conclusion

Analysis

Crayons are a symbol of imagination, artistic expression, and visual exploration in children. The parallactic drawings convey the world through the eyes of a child. These scenes are inserted into footage of a boy intently using crayons to create drawings of his own.

As the sequence progresses, as does the picture on the page. As the music grows more anxious, the drawing begins to deconstruct. Then, the boy seems discouraged, and by the end of the sequence the audience is confronted with the possibility that he was never able to start drawing in the first place.

This video performed exactly as I needed it to and it was a lot of fun to make. I learned a lot of techniques in After Effects, especially becoming comfortable with camera objects. I also gained experience working with live footage and connecting it with segments of animation.

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Appendix

Event Playlist

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